Les Johnson of Les's Driving School found that an enhanced listing
gained him new business.
"I would really recommend an enhanced listing
on bristol-online.com
My business has gone from strength to strength since my enhanced
listing appeared on the web. I am now in the position of having
to turn away potential clients.
After wasting lots of money on newspaper advertisements, I
realised the internet was the way forward. I found that an
enhanced listing brought in lots of interest which, added
to word of mouth from customers who had found me on bristol-online.com
in the first instance, proved to be the right decision."
Why does it work ?
Enhanced listings get more visits to their website (click-thrus), than those of standard listings. In fact more than double. For example over the last 7 days, in the
Driving Schools category, the click-thru's per listing for enhanced listings ( 6) is currently over 3 times that (1.9) for standard listings. See table below:
| Listing Type |
Number of Listings |
Number of Click-thrus |
Click-thrus per Listing |
| standard |
51 |
99 |
1.9 |
| enhanced |
21 |
125 |
6 |
In the Letting Agencies category, the click-thru's per listing for enhanced listings ( 21) is currently over 3 times that (6.9) for standard listings. See table below:
| Listing Type |
Number of Listings |
Number of Click-thrus |
Click-thrus per Listing |
| standard |
47 |
322 |
6.9 |
| enhanced |
1 |
21 |
21 |
And in the Photographers category, the click-thru's per listing for enhanced listings ( 3.4) is currently over 3 times that (1.1) for standard listings. See table below:
| Listing Type |
Number of Listings |
Number of Click-thrus |
Click-thrus per Listing |
| standard |
16 |
17 |
1.1 |
| enhanced |
13 |
44 |
3.4 |
NB - this is real-time data, straight off our database
server
How does it work ?
The enhancement system works like this:
- you buy a certain number of 'click-thrus' (minimum 200)
at 5p each.
- your listing then shows in an enhanced way, above non-enhanced listings in browse views and in search results the listing is also shown in a 'Sponsored Listings' section. Please note that search results are ALWAYS returned in order of RELEVANCE to the search terms only.
- each time your listing is clicked by a visitor (ie opening
your website) the number of remaining click-thru's is reduced
by one
- once all click-thru's are used, your listing reverts to
normal appearance and placement
- the ranking of enhanced listings is determined by the number of unused click thru's - the more unused click thru's you have, the higher the ranking of your listing is likely to be.
You can buy more click-thru's to keep your listing enhanced.
You are able to check the number of remaining click-thru's
at any time from the 'Owner Edit' link in your listing.
To enhance your listing now you can either:
- Buy Now - to do this
- Find your listing, then click the 'Enhance' link,
then click the PayPal 'Buy Now' button
- or, Find your listing, click the 'Owner Edit' link,
log in to your listing details then press the 'Enhance
Now' button at the bottom of the page (this route enables
you to track remaining click-thru's)
- or Contact
us with details of your listing and the number of click-thru's
you'd like to buy.
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